Our offer
Whether it's supporting a sustainability manager, creating ownership in the management team, developing a strategy, or identifying customers' drivers for sustainability, our simple motto is to create content that will avoid ending up in a drawer.
What we do
All companies and organizations are unique, each with its own conditions, potential, and challenges in sustainability work. Finding these requires detective work, and transforming them into real progress takes strategic insight.
This is where we are at our best.
Sometimes, we support companies end-to-end—developing strategies, assigning responsibilities, ensuring implementation, regulatory compliance, and communication. In other cases, our clients need targeted support in specific areas, such as leadership activation, CSRD adaptation, sales training, or customer insights.
Reach out with your challenges—we’re here to help.
Below are examples of what we offer.
Analyze
Find solutions
Follow up,
report and
Revise
Create
prerequisites
Map
Set goals
Communicate
Educate
Implement
Involve and encourage
360 strategy for sustainable development
Strategy & sustainable
business development
When we assist with strategic work, we base our approach on a method derived from our award-winning book. Simply put, our method helps clients map out the "puzzle pieces" they already have in place and identify gaps and opportunities for development. We then create a strategy that provides a clear direction forward, including a long-term plan for what needs to be achieved and how the client should piece the puzzle together—step by step—to keep the work manageable while ensuring the desired results. As part of this, the sustainability strategy should be mapped and aligned with the business strategy and innovation efforts. Ownership of the work must also be embedded in the strategy, both at senior leadership levels and throughout the organization.
Customers: Sesol and Swish
Create consensus, structure and governance
Lighthouse
All successful journeys have a starting point and a “lighthouse” or goal to navigate toward. No matter where a company is on its sustainability journey, real value will only emerge if all key stakeholders share a common vision—understanding where they are headed, what needs to be achieved, how to get there, and who is responsible for what. Our Lighthouse offering is designed to help key decision-makers explore and define direction and focus, creating the right conditions for future sustainability efforts—regardless of how far along the company is. This offering is ideal for executive teams, boards, division leaders, and other leadership groups that need alignment and clear governance in their sustainability work.
Customers: J.Lindeberg, Swish , Newsec, Sesol, Boliden, Söfuk and Texstar
The power when everyone runs in the same (right) direction.
Organisational
Insight
Compass
It is virtually impossible to truly accelerate sustainability efforts, future-proof innovation, and create value for individuals, teams, and the company as a whole if employees are not on board. To understand where your employees stand, where organizational and operational bottlenecks exist, and how to best leverage their skills and potential, you need insight into the drivers, incentives, resistance, and opportunities present—or missing—within the organization. That’s why we developed the Organisational Insight Compass—a structured approach to mapping all or parts of an organization to analyze and identify: - The organization's starting point/baseline. - Challenges, barriers, and obstacles preventing employees from participating and contributing to the overall goals. - Existing solutions, opportunities, and innovation potential within the workforce. - Differences across departments in engagement, knowledge, and capability—and the reasons behind them. - Specific department- and unit-level actions needed to drive progress. The Organisational Insight Compass is most effective when combined with the Customer Nudging Analysis (see below), allowing companies to identify gaps between customer expectations and the organization’s ability to meet them.
Examples of assignments: J.Lindeberg, Newsec, Swish
Identify the drivers that get customers on board
Customer
Nudging
Analysis
We often hear: "Our customers are not willing to pay for it," or "We've marketed the more sustainable products, but no one chooses them anyway." Letting customer demand dictate the pace of a company's transition is theoretically understandable from a business perspective (at least in the short term) but problematic from a sustainability and long-term viewpoint. Of course, companies may need to rely on customer demand to afford their sustainability investments. But, waiting for customers' willingness to invest or their good judgment will take time. And honestly, it's really not their responsibility to pay for the company's transition. However, there is great value in identifying customers' driving forces to help with the transition. It may not be the sustainability arguments themselves that make customers make "the right choices", but other factors such as image, risk minimization, or security concerns. It's simply about figuring out which "buttons" to press to get customers to change their preferences and behaviors. In other words, how to nudge customers toward more sustainable choices. That's why we've developed a method for mapping customers' driving forces and demand related to sustainability. This is to build strategies for how to get help from customers in the transition. It's called Customer Nudging Analysis, and it is based on classical driver analysis but with a focus on sustainability-related drivers, both today and in the future. "Customer Nudging Analysis" is best done in combination with "Organisational Insight Compass" (see above) to identify the gap between customers' expectations/needs and the organisation's ability to meet them.
Examples of assignments: Added and more ongoing assignments
Tailored education, training and coaching
Educational initiatives that
have an impact
Letting entire companies or departments undergo sustainability training is a very good idea. However, it may not be the sole factor that creates value or accelerates the sustainability work. We believe in targeted training and workshops based on actual needs and challenges. This means that the training should be tailored to the specific needs of each individual company. We also know that individual employees with sustainability responsibilities often need their own support and coaching to manage the often overwhelming work that comes with sustainability responsibility. That’s why we are happy to conduct training and provide support for the entire company, for groups, and for individuals. Examples of this can include: FOR EVERYONE: Knowledge enrichment on sustainability issues in general, or more specific training on a thematic area that currently impacts your company the most. FOR GROUPS: Tailored training and education, such as training for the sales team, marketing department, or management group. FOR INDIVIDUALS: Coaching or advisory services for sustainability managers or other relevant roles.
Examples of assignments: Swish, J.Lindeberg, Newsec , Sesol, Boliden, Marknadsförbundet, Novare, Söfuk and Texstar
Create value based on regulations, calculations and policies
Compliance++
Today, the pressure is heavy on companies to keep up with all the laws, regulations and calculations that companies need to deal with today. CSRD, ESRS, CSDDD… yes, the letter combinations never end. We are happy to help you with that work. But.. ..as we see, it is not regulatory compliance and keeping track of your emissions that creates value in itself. It is what you do with the insights that come from the work with the adaptations, data collection and materiality analyses that creates value. These insights need to be converted into creative power, innovation, service development and value creation. They simply need to be transformed into strategies and real action to avoid throwing the potential values that come from compliance investments down the drain. That is why we offer, for example: - Support in compliance and calculation processes - Future scenario planning - Innovation-driven circular and sustainable business development - Impact analyses - Strategy development - Organisational development/adaptation
Examples of assignments: Swish , Sesol and Texstar
Communication and branding in a complex world
Sustainability communication
There is significant uncertainty and caution today regarding how sustainability should and can be communicated. And with increasing scrutiny and growing regulatory requirements such as the Green Claims Directive, we are heading toward a more restrained era of sustainability communication, both for better and for worse. The positive aspect is that we will reduce greenwashing, but the risks are high that we may face a period of greenmuting due to caution and fear. At the same time, the value of communicatively showcasing the sustainability efforts that companies are actually making or planning to make will not decrease – quite the opposite. The actors who become clear, credible, and manage to stand out are the ones who will be able to best capitalize on their investments and ambitions. This is especially important in the Nordics, where companies, more so than globally, are afraid to stand out and communicate their efforts both internally and externally. Our offering here is therefore focused on supporting and driving these processes forward and includes areas such as: - Communication strategies related to sustainability - Conceptualisation and packaging of sustainability efforts - Internal communication – creating community, engagement, and understanding to involve everyone from management to staff - Navigating a complex world: Greenmuting, Greenwashing, Greenwishing, and the Green Claims Directive - Sales training and argumentation techniques with sustainability arguments
Supporting sustainability issues internally
The extended arm
Sometimes, companies have temporary needs for support in their sustainability efforts. This can range from an interim arrangement while waiting for a new hire, parental leave, or when the sustainability manager or leadership needs ongoing advice.
We are happy to assist you with all of this based on your needs.
Feel free to reach out if you need a longer arm.